Poster & Campaign Design
A three-piece editorial poster series with social media adaptations, built around a clear conceptual direction and a controlled visual language of typography, contrast, and photographic texture.
Concept
The series explores the tension between stillness and movement, using large-format typography to anchor each composition while photographic elements create visual momentum. Each poster in the series can stand alone but reads as part of a cohesive campaign.
Moodboard
References drawn from editorial photography, Swiss grid systems, and contemporary type design. The visual language sits between high-contrast editorial and quieter, more contemplative design.
Typography & Color
A dominant display serif set at scale creates the primary visual impact. Color strategy: single-channel approach with near-black, pure white, and one accent across the series. No gradients.
Poster Variations
Three poster executions, each with distinct composition: vertical stack, horizontal split, and centered symmetry, while sharing the same typographic voice and color system.
Social Adaptations
Square and vertical crops adapted for Instagram feed and story formats, rethinking the composition for smaller screens while preserving the series' visual identity.
Shows art direction thinking, typographic confidence, and the ability to adapt a campaign concept across print and social formats. Demonstrates an understanding of visual communication beyond decoration; each design decision is intentional.
Packaging Design Concept