Packaging Design Concept
A packaging system concept for a small-batch product, from dieline development and surface design through to final mockups showing shelf presence and tactile quality.
Product Context
The brief called for packaging that signals premium quality without luxury pricing, targeting a design-conscious consumer who values materiality, craft, and honest visual communication.
Visual Strategy
I led with texture and typography rather than illustration. The packaging uses a combination of a heavy display typeface and a subtle repeating pattern to create visual interest at multiple distances: shelf recognition from a metre away, detailed design appreciation up close.
Packaging System
Primary and secondary packaging designed as a system: box, label, and tissue paper, with consistent application of the visual language across all three.
Mockups & Shelf Presence
Final designs shown in context: individual product mockup, shelf arrangement mockup, and close-up detail shots showing typographic and pattern quality.
Demonstrates ability to design for commercial contexts, understanding shelf presence, tactile considerations, and how brand identity translates to three-dimensional product surfaces.
Fine Art & Mixed Media Series