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01

Design Goal

Create a portfolio experience that feels gallery-quality without sacrificing clarity or hiring-focused usability. The design needed to make strong first impressions while maintaining fast navigation to project details.

02

Audience

Primary: creative directors, hiring managers, and agency recruiters. Secondary: collaborators and peer designers. The information hierarchy was built around hiring-manager needs: quick scanning of skills, then depth-of-work exploration.

03

Wireframes

Low-fidelity wireframes established the information hierarchy across six pages before any visual design decisions were made. Key decisions: hero-first layout, project grid with category filtering, and case study structure as the primary proof-of-process format.

04

Visual Direction

Dark background (near-black espresso), warm off-white text, a single terracotta accent. Editorial serif display headings paired with a clean DM Sans body. All color decisions were tested against WCAG AA contrast requirements.

05

Desktop & Mobile Screens

Full screen designs for home, work, case study detail, fine art, resume, and contact, at 1440px desktop and 375px mobile. Tablet breakpoints defined at 768px.

06

Component Notes

Built a reusable Figma component library including: project card (default/hover states), navigation (desktop/mobile), button variants (primary/secondary/ghost), artwork modal, and skill pill. All components are auto-layout based and responsive.

What this shows

Demonstrates end-to-end digital design process: from wireframe thinking through visual systems to responsive UI decisions. Shows fluency in Figma, understanding of web design constraints, and ability to design for multiple screen sizes.

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Poster & Campaign Design

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